If one traces the value chain of the creative industries to the final demand, it becomes apparent that with its deliveries it directly or indirectly supports, in particular, the investment activity and exports of the Austrian economy, thus contributing significantly to the competitiveness of the Austrian economy. compared to the business-related services sector). The length of the value chain, which indicates how often a good passes through a further stage of the production process before it is finally delivered to the final demand, is particularly high in the case of the creative industries (e.g. In particular, the trade sector and business-related services are important direct customers. With its services, the creative industries directly support production and investment activities in large parts of the economy.Ī total of 61% of the output of the creative industries flows to customers from the economy, who need the goods of the creative industries both as intermediate inputs and as capital goods. Each employee in the creative industries provides an additional 0.7 employees in the domestic economy. For every euro of value added generated in the creative industries, an additional EUR 0.76 of value added is created in the rest of the economy. As can be calculated with the help of the input-output analysis, one euro of production in the creative industries generates an additional production in the entireĮconomy in the amount of 0.73 euros. Taking into account the wage-income-consumption cycle, growth in the creative industries also leads to a boost in domestic consumption. This is one of the reasons why further growth of the creative industries would also help the Austrian economy to grow indirectly. The creative industries require a relatively large number of intermediate inputs for their production and obtain these almost exclusively from Austria. It provides a broad spectrum of typical creative industry goods and services as well as complementary goods and services. The creative industries are closely interlinked with numerous other domestic industries as well as within the creative industries themselves and thus act as a dynamising factor for the national economy. The creative industries are young (about 39% of the enterprises are less than ten years old), have a small business structure (61% one-person enterprises) and are essentially based on their most important resource: (well-educated) human capital, which is also of the greatest importance for innovation processes in the creative industries. With regard to new working methods and models as well as the type of cooperation and innovation processes, the creative industries continue to play a pioneering role. The specific characteristics of the creative industries make them an important partner for the economy along the entire value chain. The creative industries as an economic factor
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