The idea for Dodo Brands, and eventually Dodo Pizza, started in a Russian city in 2011. “Once we get all our operating systems to work with this packaging, we will start in other markets.”
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“We’ve already gained a lot of insight about how to operate with these reusable boxes, so we are planning to continue this experiment,” Ovchinnikov says. Ten percent of all orders in Dubai are already completed with the reusable boxes, which Ovchinnikov counts as “quite a good result.” This partnership has only been in the works for about three months, Ovchinnikov says. The zero-waste containers are made from polypropylene, which is durable and 100 percent recyclable. The idea sprung to life in March 2020 from two design students, and by 2022, the innovation was ready for use. Right now, the packaging keeps food warm for an hour.Īccording to PIZZycle, over 3 million single-use pizza boxes have been saved by reusable containers. Tests were conducted by both Dodo Pizza and PIZZycle to ensure pizzas were kept warm and in good condition during delivery. To execute this dream, Ovchinnikov teamed up with PIZZycle, a German startup that created a minimalistic container that can be reused up to 500 times, saving up to 500 disposable pizza boxes. “Customers in Dubai are also quite concerned about the environment.” “We dreamed about launching reusable packaging and thought that Dubai would be a great place to test it since it is a very innovative and flexible market,” says Dodo Brands founder Fyodor Ovchinnikov. Its dine-in areas are well-adjusted to local markets, and its take on pizza delivery has put a larger focus on sustainability than most brands. Instead, the company prefers direct contact with customers. These digital-first brands include Dodo Pizza, Doner 42 kebabs, and Drinkit coffee.ĭespite its technology-first model, Dodo Pizza has opted out of working with third-party delivery aggregators.
The concept is known for its digital-first approach and new sustainability initiatives.ĭodo Pizza falls under the Dodo Brands umbrella, a collection of foodservice concepts that are tech-powered and poised to franchise globally.
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It is the first food and beverage company to offer this option in the Middle East, and the first worldwide to make it free of charge for customers. The franchise chain operates in 17 countries, recently launching reusable pizza boxes for delivery in Dubai. It begs the question of how much waste these boxes create each year, piling up inside residential garbage cans and college campus dumpsters.ĭodo Pizza wants to reimagine the way guests consume the staple dish. Domino’s alone can deliver up to 1.5 million pizzas every day. In the last 60 years, the disposable cardboard box has become a pillar of the pizza segment.
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